The “leçons de séduction” are a hijacking of the Aubade advertising campaign lessons of seduction.

They propose an alternative to the traditional vision of beauty which requires a perfect body.

They raise questions about norms and standards. In Aubade’s campaign these perfect bodies without heads look impersonal and universal, therefore they can correspond to – almost - anyone's tastes, thus generating the greatest variety of fantasies. In a way my version is only an extension of Hervé Lewis’ intention (the author of the original campaign).

For my lessons I mirrored the pose and the lighting from the original photographs (already quite suggestive) making only minor adjustments to suggest more.

Unaltered, the original text becomes the title of the photograph. However the text does not appear on the photograph. I did not want to create a parody of the original campaign and criticise it. Thus the photographs can maintain their photograph’s status.

I just try to demonstrate that even an imperfect body - such as mine - enhanced with tattoos, piercings, and accessories can be as attractive and suggestive as perfect professional model's forms. In my lessons I want the body to maintain its connection to reality, unlike Aubade’s unreal bodies. For this reason, the photographs remain almost not touched up, showing all my blemishes and imperfections.

These photographs, far away from the usual clichés, simply evoke another reality…

The screensaver has been executed with these photos...